"Wow! It’s the best eyeliner I have ever used! Incredible staying power, smooth application, and color that lasts."
L. Barton
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- Product Info
- Benefits
- Ingredients
Finding an eyeliner that works for hooded eyes can be a challenge—until now.
LushLine+ Waterproof Eyeliner is designed to glide effortlessly over delicate lids without
dragging or smudging. Its quick-drying, long-lasting formula stays put all day, resisting
transfer even on folded eyelids. The built-in smudge tip and sharpener ensure precision and control, allowing you to create a bold, lifted look that enhances your natural eye shape.
Say goodbye to disappearing eyeliner and hello to a smudge-proof, waterproof line that lasts.
- Hypoallergenic and Gentle For Sensitive Eyes
- Waterproof and Smudge Proof Formula
- Nourishing Ingredients for Lash Line
- Smooth, Easy and Precise Application
- Versatile and Buildable
- Enriched with castor oil and antioxidants, this eyeliner beautifies and nourishes the lash line, helping your lashes appear fuller and more vibrant.
- 100% Vegan & Cruelty-Free!
Full Ingredient List
Natural Black: CASTOR OIL, OCTYLDODECANOL, TRIDECYL TRIMELLITATE, OZOKERITE, MICROCRYSTALLINE WAX, MICA, SYNTHETIC WAX, GLYCOL MONTANATE, PARAFFIN, PENTAERYTHRITYL TETRACOCOATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, HELIANTHUS ANNUUS SEED OIL, CAPRYLIC/CAPRIC TRIGLYCERIDE, STYRENE/BUTADIENE COPOLYMER, PHENOXYETHANOL, CI 77499, CI 77891, CI77491, CI77492
Natural Grey: CASTOR OIL, OCTYLDODECANOL, TRIDECYL TRIMELLITATE, OZOKERITE, MICROCRYSTALLINE WAX, MICA, SYNTHETIC WAX, GLYCOL MONTANATE, PARAFFIN, PENTAERYTHRITYL TETRACOCOATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, HELIANTHUS ANNUUS SEED OIL, CAPRYLIC/CAPRIC TRIGLYCERIDE, STYRENE/BUTADIENE COPOLYMER, PHENOXYETHANOL, CI 77499, CI 77891, CI77491, CI77492 Dark Brown:
Lush Line
Lush Line
4.7
Natural Black
- Natural Black
- Natural Grey
- Dark Brown
£24.00
As Seen in
Customer Reviews
Trusted By 70,000+ Mature Women
Very easy to glide!
“I absolutely love Rumi eyeliner…I have very sensitive eyes but have never had any problems with this product. It glides on and stays put all day and the grey is a lovely shade of blue-grey which looks lovely with blue eyes. Great personal service too. Highly recommend!”
Nancy Enderson
My favourite eyeliner
“Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!”
Ann Downward
The best for sensitive eyes!
“I am really impressed with this soft pencil eyeliner. You get a great line that goes on softly without pulling, and very little smudging. The pencil propels nicely, and can be sharpened. It lasts all day long and I have absolutely 0 irritationI really like the soft grey colour too..”
Sally West
Why Choose LushLine+?
5 Reasons Why Mature Women Love LushLine+
1. Specifically Designed for Older Eyes
Hypoallergenic and gentle for sensitive eyes, LushLine+ Waterproof Eyeliner smoothly glides on your delicate eyelids without dragging, ensuring a pleasant makeup experience without compromising on quality, health or style.
2. Waterproof and Smudge Proof Formula
LushLine+ withstands rain, tears, sweat, runny eyes or any moisture, ensuring your line remains intact and vibrant throughout the day. Absolutely smudge-proof and budge-proof a sophisticated look without the need for frequent touch-ups.
3. Formula For The Most Sensitive Eyes
Using an eyeliner can turn into a love-hate relationship when you have extremely sensitive eyes. LushLine+ Eyeliner is hypoallergenic and tested to be safe for even the most sensitive eyes.No irritation is guaranteed!
4. Smooth, Easy and Precise Application
Perfectly angled smudge tip for smooth, effortless blending combined with a built-in sharpener guarantees precise application every single time. From fine, delicate lines to bold, dramatic looks, LushLine+ will glide smoothly across your lids.
5. Nourishing Ingredients for Lash Line
Enriched with castor oil and antioxidants, this eyeliner beautifies and nourishes the lash line, helping your lashes appear fuller and more vibrant. 100% vegan + cruelty-free!
The Best Eyeliner For Mature Eyes
When it comes to eyeliner, the needs of mature eyes are different. And LushLine+ Waterproof Eyeliner meets them all.
What makes it the best:
Specifically Designed For Mature Eyes
Suitable For Sensitive Eyes
Water-proof & Smudge-proof Formula
Nourishing Ingredients for Lash Line
Infused With Nourishing Ingredients
What Others Are Saying
Frequently Asked Questions
No matter what your question is about our products, the team at Rumi is always on hand to provide prompt and accurate answers. Email us at hello@rumicosmetiques.com anytime.
How long will it take for my order to arrive?
Your order will ship out within 1 day of the order being placed. Arrives in 4-9 business days.
Is it waterproof?
Yes! LushLine+ withstands rain, tears, sweat, runny eyes or any moisture, ensuring your line remains intact and vibrant throughout the day.
Can you use LushLine+on sensitive eyes?
Of course, like all of our products, LushLine+ is hypoallergenic and is suitable for even the most sensitive skin! It’s specially made to be particularly kind, gentle & nourishing.
Which color should I choose?
It all comes down to your personal preference, but we would suggest the following:
Choose Natural Black if you enjoy the classics. For a sharp and sleek look, black eyeliner is always an excellent choice and it will contrast any eye colour beautifully. Opt for Natural Black if you have darker hair or skin tone. Well, black is black, what else to say...
Choose Dark Brown if you prefer a softer, more natural look. Dark Brown will accentuate brown and gold flecks in hazel eyes, it suits green eyes wonderfully and will make your eyes appear a bit larger no matter their colour. Perfect for fair skin!
Choose Natural Gray if you have rather light skin or warm undertones don't suit your complexion. It will be a perfect match for ladies with blue, gray or even brown eyes! If you're a silver sister or are currently transitioning into having gray hair, opting for Natural Gray will bring everything together for a more elegant & sophisticated look.
How much does shipping cost?
Shipping cost is free for all orders above £55.For all orders under £55 shipping cost is £4.94.
What are the ingredients?
Natural Black LushLine+: Dimethicone, Polymethylsilsesquioxane, Synthetic Wax, Sucrose Tetrastearate Triacetate, Polyisobutene, Trimethylsiloxysilicate, Silica, Coco-caprylate/Caprate, Hydrogenated Castor Oil, Trimethylpentanediol/adipic Acid/glycerin Crosspolymer, Silica Silylate, Phenoxyethanol, Methicone, Glyceryl Caprylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Iron Oxides (CI 77499), Blue 1 Lake
Dark Brown LushLine+: Dimethicone, Polymethylsilsesquioxane, Synthetic Wax, Sucrose Tetrastearate Triacetate, Polyisobutene, Trimethylsiloxysilicate, Silica, Coco-caprylate/Caprate, Hydrogenated Castor Oil, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Silica Silylate, Phenoxyethanol, Methicone, Glyceryl Caprylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide, Iron Oxides (CI 77499), Iron Oxides (CI 77491), Iron Oxides (CI 77492)
Natural Grey LushLine+: Dimethicone, Polymethylsilsesquioxane, Synthetic Wax, Sucrose Tetrastearate Triacetate, Polyisobutene, Trimethylsiloxysilicate, Silica, Coco-caprylate/caprate, Hydrogenated Castor Oil, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Stearalkonium Hectorite, Silica Silylate, Triethoxycaprylylsilane, Phenoxyethanol, Aluminum Hydroxide, Methicone, Glyceryl Caprylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide, Iron Oxides (CI 77499)
How it's different from other eyeliners on the market?
LushLine+ goes above and beyond your regular eyeliner. It not only convincingly delivers as a simply great eyeliner, but also contains active ingredients that nourish your lash line, all whilst helping your lashes appear fuller and thicker. It's as if it had a dash of eyelash serum inside!
How to apply the product?
1. Prep your eyes. Putting a primer on your eyelids before applying eyeliner will make it last longer. If needed - use the built-in sharpener to create a keener tip. Let the fun part begin!
2. For a smoother surface, very gently pull your upper eyelid taut to the side.Keeping the tip of the eyeliner as close to your lash line as possible, draw a fine line going from the outer to the inner corner of your eye. Repeat this process multiple times to perfect the line as per your personal liking. In order to achieve a lighter, more lifted as well as elegant look, we recommend applying eyeliner only to your upper lid.
3. If you wish to apply LushLine+ to your lower lash line as well, keep the tip of the eyeliner pencil as close to it as possible. Draw a thin line from the outer corner of the eye toward the inner corner of your eye. The straight line should extend just two-thirds (or one for a softer look) of your lower lids to make your eyes look bigger—completely lining your lower lids can make your eyes appear smaller. Connect the lines of the eyeliner at the outer corner of your eye and see how your eyes have transformed!
4. To create a winged eyeliner or a cat-eye look, draw a line with an upward angle from the outer corner of your eye, using your lower lash line as a guide. Fill in the line more heavily to create a triangle shape, creating a cat eye. We recommend watching a youtube video for best guidance from a make-up artist!
5. Seal your eyeliner to make it even more durable. Use an eyeshadow brush to apply eyeshadow that’s the same color as your eyeliner on top of your line. Another option is to use transparent powder which you can also apply with your finger. Pat it on gently and remove any excess product if needed. 6. Don't worry if you can't get it right the first time! Clear any imperfections with a cotton bud that's soaked in make-up remover or use a dry one to make the line less harsh and give your eyes a more subtle look. Finish off with some mascara and voila!
“It Does What It Says Or Your Money Back”. GUARANTEED!
At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.
So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!
Customer Reviews
Based on 251 reviews
77%
(194)
12%
(30)
7%
(17)
1%
(3)
3%
(7)
A
Anne Mackay
2 New Eyeliners
I bought the grey and brown eyeliners and have used one them every day since they arrived. Excellent quality!
R
Rachel Morley
Brown eyeliner review
I ordered this eye liner for it’s sensitive eye properties and would recommend as have had no irritation and also easy to apply with having to drag over the eye lid as with some other eye liners. My only negative feedback is that I ordered in brown and sometimes it’s hard to notice on the eye so have ordered my next one in black .. perhaps a dark brown version could be sold as a different option?
F
Francesca
Amazing!
I love these products
J
Jill HARRIS
Dosnt smudge off
Good to find an eyeliner that stays where it is supposed to be!
A
Annemarie Harry
LushLine+ Waterproof Eyeliner
K
Kelly Myhill
It's brillliant!
Excellent eyeliner. Glides on with ease and stays on. What more do you need?
M
MHR
It works as advertised.
I’m 62 years old and have always had hooded eyes, and had long given up on eye make-up because it always ended up on my face. So I was sceptical to the claims this company was making, but it seems to work just fine. I did have an issue with the lid coming off, but it was replaced no hassle. The mascara is also a hit. Would now like to see some coloured shadows added to the range. Highly recommended for those of us with hooded eyes. I'm so fed up of seeing eye makeup modelled on people with deep sockets - it's an entirely different thing.
S
Susan Purvis
Waterproof eyeliner
A brilliant product I have blocked tear ducts therefore very watery and this eyeliner doesn’t budge also protects my sensitive eyes pleased I found it
I
Irene Amarasekera
Waterproof eyeliner
I'm very pleased with this product applies well and lasts.